House of Fraser - Denim back wall

Thick shelves

Hollow construction and proprietry system arms for brackets, resulted in shelves that were lightweight and straight forward to install.

House of Fraser Oxford Street

Floating surround

Custom brackets were used to float the top surround and secure the side cheeks.

Denim department

retail interior


The approved design intent illustration provided by the creative team.

design intention illustration


Fully resolved general assembly drawing.

retail interior general assembly